[ACT] ACT Brown Bag Urban Forestry Webcast

[Jared Liu]

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	December 18, 2008	 	
		
  	

Session

Topics

First Segment

Second Segment

Network Exchange

Register




ABOUT US
  	Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans  
live: our cities, towns, and villages. Together, ACT's national  
network of members have planted and cared for 7.8 million trees with  
help from 450,000 volunteers.	

ABOUT WEBCASTS
The Brown Bag Lunch Series is a monthly webcast held at the lunch  
hour. The goal is to create informal trainings for local urban and  
community forestry organizations. The trainings leverage local  
successes by amplifying to a larger audience the model organizations'  
methods, materials, and approaches.

NATIONAL SPONSOR



CONTRIBUTOR
	
  	

Marketing & Communications- Part III:
Building & Positioning Your Brand
December 18, 2008
1:00- 2:00pm EST

A  brand is a mixture of attributes, tangible and intangible,  
symbolized in a trademark, which, if managed properly, creates value  
and influence. Marketing a brand is not a new brochure, a printing  
budget, direct mail, or a catchy slogan. It is an important strategy  
to help community groups define their value and services in the  
marketplace. Pretty brochures, zippy websites, and catchy slogans can  
be effective, but only when part of a coordinated marketing effort.  
After all, the goal of marketing your urban forestry program is to  
achieve real results.

  	
  	Register now	 	
  	

SESSION TOPICS
Brown Bag attendees will learn:
* What having a brand can do for you.
* Handling positive and negative sentiment in the public marketplace.
* Strategies for strengthening name recognition.

  	
  	Register now	 	
  	

TREEPEOPLE
Laurie Kaufman, Director of Communications, (Los Angeles, CA)

Laurie Kaufman manages TreePeople's media, publications, public  
relations, and website activities. She has over 10 years experience  
working with nonprofit organizations in areas including community self- 
reliance, sustainable development, organic farming, homelessness,  
youth-at-risk, and children of incarcerated parents.

  	

  	

  	Register now	
  	

SACRAMENTO TREE FOUNDATION
Constance Crawford, Outreach Services Director (Sacramento, CA)

The Sacramento Tree Foundation is a nonprofit 501c3 organization  
dedicated to building the best urban forest for the Sacramento region.  
Their vision is guided by a dynamic and dedicated Board of Directors  
and a full time staff of roughly 35 mission-driven individuals. For  
over 25 years they've been building partnerships and empowering  
communities to envision the best places to live and invest in their  
urban forest. They do this by educating, advocating, and lending  
support for tree plantings.

  	



  		 	 Register now	
  	

NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground

There is so much more that can be learned in a week than in an hour,  
and on the ground as opposed to on a webcast. So here is your chance!  
Join the webcast to learn more about the NeighborWoods Network  
Exchange and how you can spend a week shadowing another ACT member.

  	



  	Register now	 	
  	

REGISTER FOR ALL WEBCASTS:

actrees.org/site/resources/events

  	
  	
Register now
  		

  		
  	
  	
Please use and share ACT's materials freely with anyone interested in  
urban forestry, but with this copyright notice intact. Send a copy of  
the cited publication to:
Alliance for Community Trees • 4603 Calvert Road • College Park, MD  
20740 • info at actrees.org
Copyright (c) 2008 Alliance for Community Trees

To Subscribe:
friends at actrees.org
an announce-only list for ACT's NeighborWoods Network
http://actrees.org/site/lists/friends



  	





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