[ACT] ACT Brown Bag Urban Forestry Webcast

[Jared Liu]

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	November 20, 2008	 	
		
  	

Session

Topics

First Segment

Second Segment

Network Exchange

Register




ABOUT US
  	Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans  
live: our cities, towns, and villages. Together, ACT's national  
network of members have planted and cared for 7.8 million trees with  
help from 450,000 volunteers.	

ABOUT WEBCASTS
The Brown Bag Lunch Series is a monthly webcast held at the lunch  
hour. The goal is to create informal trainings for local urban and  
community forestry organizations. The trainings leverage local  
successes by amplifying to a larger audience the model organizations'  
methods, materials, and approaches.

NATIONAL SPONSOR



CONTRIBUTOR
	
  	

Marketing & Communications- Part II:
Strategy & Public Relations
November 20, 2008
1:00- 2:00pm EST

Nonprofit marketing can be thought of as exchanges of one value for  
another. Instead of exchanging $2.00 for a meal deal, nonprofits  
exchange critical community programs for funding or referrals,  
knowledge and information for community support and recognition, or a  
feeling of good will for donations. A good urban forestry marketing  
plan can leverage even a minimal marketing budget to effectively focus  
on county legislators, a specific neighborhood, or a specific zip  
code- not the general public. A target audience of soccer moms may  
want to know how trees help improve their property values, while  
business owners may want to know about economic impacts of trees.

  	
  	Register now	 	
  	

SESSION TOPICS
Brown Bag attendees will learn:
* Knowing and understanding key audiences.
* Increasing community stakeholder and fundraising support.
* Influencing citizen perceptions about trees.
* Establishing a positive public image.
* Differences between promoting features and benefits.
* Communicating about your organization and mission.
* Identifying preferable and practical communications mediums by  
target audience.

  	
  	Register now	 	
  	

TREEPEOPLE
Laurie Kaufman, Director of Communications, TreePeople (Los Angeles, CA)

Laurie Kaufman manages TreePeople's media, publications, public  
relations, and website activities. She has over 10 years experience  
working with nonprofit organizations in areas including community self- 
reliance, sustainable development, organic farming, homelessness,  
youth-at-risk, and children of incarcerated parents.

  	

  	

  	Register now	
  	

MANNING, SELVAGE, & LEE
Mandy Hunsicker, Senior Account Executive (Atlanta, GA)

Manning, Selvage, and Lee is widely recognized for their infinitely  
renewable source of energy and their cohesive and collegial culture.  
That culture springs from their mission to be more important to their  
clients. To achieve this they go beyond media relations, acting as  
partners and advisors to their clients. Prior to her work as a Senior  
Account Executive at Manning, Selvage, and Lee, Mandy worked for  
Fleishman-Hillard in St. Louis and Edelman in Chicago. She is a  
graduate of Purdue University.

  	



  		 	 Register now	
  	

NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground

There is so much more that can be learned in a week than in an hour,  
and on the ground as opposed to on a webcast. So here is your chance!  
Join the webcast to learn more about the NeighborWoods Network  
Exchange and how you can spend a week shadowing another ACT member.

  	



  	Register now	 	
  	

REGISTER FOR ALL WEBCASTS:

actrees.org/site/resources/events

  	
  	
Register now
  		

  		
  	
  	
Please use and share ACT's materials freely with anyone interested in  
urban forestry, but with this copyright notice intact. Send a copy of  
the cited publication to:
Alliance for Community Trees • 4603 Calvert Road • College Park, MD  
20740 • info at actrees.org
Copyright (c) 2008 Alliance for Community Trees

To Subscribe:
friends at actrees.org
an announce-only list for ACT's NeighborWoods Network
http://actrees.org/site/lists/friends



  	




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