[ACT] ACT Brown Bag Urban Forestry Webcast

[Jared Liu]

Trouble view this?  Go to: http://actrees.org/files/Newsletter/bbls_2008oct16.htm


  	
	October 16, 2008	 	
		
  	

Session

Topics

First Segment

Second Segment

Network Exchange

Register




ABOUT US
  	Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans  
live: our cities, towns, and villages. Together, ACT's national  
network of members have planted and cared for 7.8 million trees with  
help from 450,000 volunteers.	

ABOUT WEBCASTS
The Brown Bag Lunch Series is a monthly webcast held at the lunch  
hour. The goal is to create informal trainings for local urban and  
community forestry organizations. The trainings leverage local  
successes by amplifying to a larger audience the model organizations'  
methods, materials, and approaches.

NATIONAL SPONSOR



CONTRIBUTOR
	
  	

Marketing & Communications- Part I: Marketing 101
October 16, 2008
2:00- 3:00pm EDT (new time for this session only)

In the commercial business world of selling hamburgers, long-distance  
phone services, and other consumer goods, the most common definition  
of marketing is: product, price, and distribution. In other words,  
marketing defines the specific product or service being offered,  
establishes the pricing strategy, and identifies the channels of  
distribution to get the product to the right consumers. Conservation  
groups are not in the hamburger business, but they do offer specific  
services to a targeted audience. Translating that into the tree world,  
marketing is a series of strategic activities or decisions to create  
value in the mind of a specific customer. For most tree groups the  
focus is social marketing- influencing perceptions and awareness of  
specific audiences.

  	
  	Register now	 	
  	

SESSION TOPICS
Brown Bag attendees will learn:
* Construct a Media Toolkit.
* Increase media coverage and handle media relations.
* Define product, price, place, and promotion.
* Effectively plan communications campaigns.
* Giving and getting credit.

  	
  	Register now	 	
  	

TREEPEOPLE
Laurie Kaufman, Director of Communications, TreePeople (Los Angeles, CA)

Laurie Kaufman manages TreePeople's media, publications, public  
relations, and website activities. She has over 10 years experience  
working with nonprofit organizations in areas including community self- 
reliance, sustainable development, organic farming, homelessness,  
youth-at-risk, and children of incarcerated parents.

  	

  	

  	Register now	
  	

KEEP INDIANAPOLIS BEAUTIFUL
Shannon Forsell, Public Relations, Keep Indianapolis Beautiful  
(Indianapolis, IN)

Shannon Forsell is handles Public Relations for Keep Indianapolis  
Beautiful. Under her guidance, the organization has expanded their  
public outreach within the community, the media, and public officials.  
In 2006, the organization announced a NeighborWoods partnership with  
then-mayor Bart Peterson to increase the city's tree canopy by 100,000  
trees.

  	



  		 	 Register now	
  	

NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground

There is so much more that can be learned in a week than in an hour,  
and on the ground as opposed to on a webcast. So here is your chance!  
Join the webcast to learn more about the NeighborWoods Network  
Exchange and how you can spend a week shadowing another ACT member.

  	



  	Register now	 	
  	

REGISTER FOR ALL WEBCASTS:

actrees.org/site/resources/events

  	
  	
Register now
  		

  		
  	
  	
Please use and share ACT's materials freely with anyone interested in  
urban forestry, but with this copyright notice intact. Send a copy of  
the cited publication to:
Alliance for Community Trees • 4603 Calvert Road • College Park, MD  
20740 • info at actrees.org
Copyright (c) 2008 Alliance for Community Trees

To Subscribe:
friends at actrees.org
an announce-only list for ACT's NeighborWoods Network
http://actrees.org/site/lists/friends



  	



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