[kj] 10:10

[Brendan Quinn]

I read this recently, in an old email about random odd stuff:

In most watch advertisements the time displayed on the watch is 
10:10 because then the arms frame the brand of the watch and make it 
look like it's smiling.

Looks like Rolex prefers 10:11:

http://www.rolex.com/en/index.jsp#/en/xml/collection/extraordinary-watches/i
ndex