[ACT] ACT Third Thursday Urban Forestry Webcast

Jared Liu jared at actrees.org
Fri Jan 2 10:59:01 EST 2009


Trouble viewing this? Go to: http://actrees.org/files/Newsletter/bbls_2009jan15.html




January 15, 2009



Session

Topics

First Segment

Second Segment

Network Exchange

Register




ABOUT US
Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans
live: our cities, towns, and villages. Together, ACT's national
network of members have planted and cared for 7.8 million trees with
help from 450,000 volunteers.

ABOUT WEBCASTS
The Third Thursday Webcast Series is a monthly webcast held at the
lunch hour. The goal is to create informal trainings for local urban
and community forestry organizations. The trainings leverage local
successes by amplifying to a larger audience the model organizations'
methods, materials, and approaches.

NATIONAL SPONSOR



CONTRIBUTOR



Marketing & Communications- Part IV:
Advertising & Promoting Tree Events
January 15, 2009
1:00- 2:00pm EST

All nonprofits operate in a very competitive marketplace. Urban
forestry groups face competition from other tree, park, and
conservation causes, but there is far greater competition from other
sources. The most staggering competition you face is from the nearly
1,500 advertising messages bombarding the average adult daily.


Register now


SESSION TOPICS
Webcast attendees will learn:
* Designing ads and broadcast copy.
* Selling the sizzle, not the steak.
* Attracting public attention through paid announcements.
* Reaching out through direct mail, newspaper ads, commercials, and
fliers.
* Strategies for ad placement.
* Maintaining an advertising calendar.


Register now


TREEPEOPLE
Laurie Kaufman, Director of Communications, (Los Angeles, CA)

Laurie Kaufman manages TreePeople's media, publications, public
relations, and website activities. She has over 10 years experience
working with nonprofit organizations in areas including community self-
reliance, sustainable development, organic farming, homelessness,
youth-at-risk, and children of incarcerated parents.





Register now


PARKS AND PEOPLE FOUNDATION
Jean DuBose, Director of Development and Promotions (Baltimore, MD)

Jean joined Parks & People in the fall of 2003 after working on the
housing side of community development in Baltimore for several years.
She sees greening neighborhoods and improving parks and recreation as
key to the revitalization of Baltimore and improving the quality of
life for city residents.





Register now


NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground

There is so much more that can be learned in a week than in an hour,
and on the ground as opposed to on a webcast. So here is your chance!
Join the webcast to learn more about the NeighborWoods Network
Exchange and how you can spend a week shadowing another ACT member.





Register now


REGISTER FOR ALL WEBCASTS:

http://actrees.org/site/stories/act_webcast_series.php








Please use and share ACT's materials freely with anyone interested in
urban forestry, but with this copyright notice intact. Send a copy of
the cited publication to:
Alliance for Community Trees • 4603 Calvert Road • College Park, MD
20740 • info at actrees.org
Copyright (c) 2009 Alliance for Community Trees

To Subscribe:
friends at actrees.org
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http://actrees.org/site/lists/friends







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